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49ers Social Media Coordinator

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Following Destinee's 2024 season with the Denver Broncos, she moved to the Bay Area to be a Social Media Coordinator with the 49ers. She is responsible for producing and coordinating content across multiple platforms. She focuses on volume increase, posting live on game days (IG, TW, YTS, FB), and ideating/creating new content throughout the week.

Social Media Coordinator

2025- present

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Stranger Things x Rivalry Uniforms

Destinee collaborated with a video freelancer to bring her idea to life capitalizing on the trend of Stranger Things and combining it with the hype of the 49ers wearing their Rivalry Uniforms. This involved a jersey transition on Brock Purdy's previous primetime runout.

4,015,694 million video views across IG, TW, TT, and FB

Graphic Design

Utilizing her Photoshop skills, Destinee created a series called "Art of the Game" to show a game win through the photographers work on a carousel swipe. On top of that she created covers throughout the week, on game days, and created graphics based on trends.

Emerging Platforms

Destinee uses current social trends and popular culture topics to curate content and grow the 49ers Emerging Platforms. Below is some of her work, check out her Gondola for all of her work.

Game Day Coverage 

During Destinee's game days, her main responsibilities are to capture on-field content, post live Twitter updates, or post live updates on Instagram and Facebook.

Short-Form Content 

Rivalry Uniform Campaign Launch

During her first few weeks at the 49ers, Destinee helped ideate and create content for the Rivalry Uniform launch. This included adapting trends, graphics, and copy writing to create excitement for the fans.

Rivalry Launch Campaign results against other Rivalry team launches

#1 in total posts – 94 across all 49ers accounts
#1 in video views
#1 in video volume
#1 in total interactions, interaction rate, and follower growth
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